10 Tips for Advertising on Facebook

Every day, about 200 million people log onto Facebook, spending an average of 14 minutes on the site—adding up to about seven hours per month!

This high number of engaged users represents a huge potential advertising audience for your business. If you choose to tap into this audience, consider following these 10 tips for advertising on Facebook:

1. Familiarize yourself with Facebook’s advertising guidelines. Facebook has very strict requirements for the types of ads you can place on its site. For example, ads can’t contain audio that plays automatically; they can’t contain excessive repetition; and they can’t promote “get rich quick” opportunities. Make sure you adhere to these rules or your ad will be rejected.
2. Make sure your ad text isn’t annoying. Facebook has a feature that neither Google nor Bing has: You can close ads you don’t like. Just click on the gray box at the top right corner of the ad. Facebook will ask you why didn’t like the ad, and you can offer your feedback. If enough people close the ad it won’t be shown anymore. So if you actually want your ad to last beyond a few days or even a few hours, make sure it’s not too pushy.
3. Find a relevant and attractive image for your ad. While ads on the major search engines can’t contain images, Facebook ads allow for one image. When I signed into my Facebook account today, for example, I came across an ad for Caribbean real estate containing a beautiful image of an island surrounded by clear, turquoise water.  Be sure to pick an enticing image that highly relates to your product or service. Then you’ll get more qualified clicks. Continue Reading 10 Tips for Advertising on Facebook

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